• Hillshire Farm Gourmet Creations Beef & Jalapeno with Monterey Jack Cheese: A beef sausage with a kick of jalapeno and Monterey jack cheese. Ideal for spicing up any traditional smoked sausage meal.

• Hillshire Farm Gourmet Creations Sweet Italian Style with Peppers and Mozzarella Cheese: A pork sausage featuring traditional Italian seasonings coupled with peppers and mozzarella cheese. A must-have addition for traditional pasta dishes.

“We listened to our consumers, and they told us that they are looking for new options to create great tasting meals at home that are both delicious and affordable,” said Daryl Gormley, brand general manager, Hillshire Farm. “As more consumers are opting to dine in, Hillshire Farm wanted to introduce a product that simplifies the process of creating meals with a sophisticated flair right at home. Hillshire Farm Gourmet Creations meet consumers’ increased desires for unique flavor profiles that can be used in various recipes to create restaurant gourmet dinners without the hefty price tag.”

The newest television spot for Hillshire Farm, launching on Feb. 13, fully showcases the product’s range of flavors that includes a balance of tasty spices and ingredients.  Illustrating the easy ways in which consumers can incorporate Hillshire Farm Gourmet Creations into restaurant style recipes at home, the ad combines colorful animation and images to showcase the product. Created by TBWA\Chiat\Day Los Angeles, the initial launch of the new Hillshire Farm creative will debut with :15 and :30 television spots airing nationally.

Source: Sara Lee Corp.