To help celebrate 75 years of the SPAM brand, the makers of SPAM products are launching its first ever spokescharacter, Sir Can A-Lot –– a two-and-a-half inch tall embodiment of the brand essence ready to begin a crusade to rescue the world from routine meals.
“The introduction of Sir Can-A-Lot provides an engaging presence that highlights the playful and down-to-earth personality that makes the SPAM brand both unique and timeless,” said Nicole L. Behne, product manager of SPAM family of products. “The campaign features him ridding not only mealtimes of boredom, but also helping consumers ‘Break the Monotony.’”
The personality of Sir Can-A-Lot comes to life in various elements, including television spots, online banner ads and the redesigned spam.com.
Creation of the TV and online advertisements was managed by BBDO Minneapolis. TV ads were produced by Laika House. Website and design was created by Proximity Minneapolis, with Proof Integrated Communications managing Web development.
In addition to the new campaign, the month of July will contain important milestones as the brand recognizes its 75th birthday on July 5. Hormel Foods will honor the community and home of the SPAM brand in Austin, MN with a late-month festival. The brand will also bring the Sir Can-A-Lot Spokescharacter to New York to participate in the honor of ringing the closing bell at the New York Stock Exchange.
Source: Hormel Foods