Personna’s new website,, provides customers around the globe convenient and easy access to its extensive product lines of world class high-precision blades and bladed tools, along with exciting new support services. The product lines include - Personna, Personna Pro, American Line, American Line Pro and GEM by Personna.

Recognized as the world’s leading manufacturer of professional, medical, and industrial blades, Personna’s new website offers visitors more options to get product information including catalogs, specifications and quotes; tap into Personna news and stay informed about new product development. They can also purchase select products online, find a local retailer, watch instructional videos to learn about new Personna blades and tools, improve their skills, take advantage of special offers and have a custom blade designed and built.

“Our new website makes it easier than ever for professional, industrial and medical customers all over the world to get the sharpest blades and the newest tools that get the best results,” said Bob Senesac, Vice President, Marketing Industrial/Professional Division. “We’ve built our new website the same way we design our products – to provide our customers with the best solutions that meet their needs.”

To complement its digital catalog of product offerings, Personna has also created instructional videos with the International Certified Floorcovering Installers Association (CFI) and its president, Robert Varden. CFI has trained and certified over 40,000 flooring professionals and offers the industry ongoing educational programs.

“Teaming up with CFI was a natural fit of two like-minded companies committed to improving industry standards in quality floor covering installations. CFI runs over 200 training sessions a year and uses Personna’s blades and tools. We’re excited to offer visitors the opportunity to learn the latest techniques from the pros who use the best high-precision products available in the market today,” Mr. Senesac noted.

Other exciting features at include a custom blade design option, special offers, a newsletter and more. Visitors can also enter the 2012 Personna Blades for a Year Giveaway online. Details and Official Rules are available at

“We recognize that some jobs are more challenging than others and we’re one of the only companies out there to offer a custom blade design option to help our customers get the job done. It’s easy to do on our new website. They can submit a drawing to us online for a quote and have one of the most experienced design teams in the business develop the blade they need,” Senesac explained.