Adfood Group, global supplier of technology, machinery as well as equipment for the meat sector, inaugurated last 2nd of May its Amman official branch office, in Jordan, where it will boost all product lines in the markets of the Middle East & Gulf countries.

This new opening of the Adfood official branch office in the Arab countries is backed by the professional path of the branches that belong to the Group: names Roser (Hygiene & handling equipment), Ogalsa (Injectors), Cato (Machinery for Sausage Production) and RMT (turnkey projects, production lines, technological consultancy on projects & processing lines).

“Adfood Middle East” staff is formed by commercial technicians & specialised engineers in project development, machinery & equipment set-up, as well as after-sales service. Mr. Haitham A. Hafez will be the Middle East Office Manager and Mr. Enzo Mastrolia will be Area Manager.

The different projects carried out in that area by ROSER during the last 10 years have resulted in an approach & knowledge of this market; the group forecast focus on placing itself as a technology partner for the meat products manufacturer.

Adfood has recently inaugurated in Spain “the Adfood Innovation Center”, one of the few private investigation centers in the word, where the different technologies for meat processing are being developed and combined; some of its new releases will now be offered to the Arab market, such as modular lines for sausage & mortadella production, bovine cutting lines and the “MAS” technology, Micro-Injection Advanced System for the injection of poultry and fresh meat.

The new Jordan official branch office will allow a better technical & commercial coverage of the area, being a realization of the action taken by the group towards internationalization strategy.

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