Tyson forms its own team for football season promotion

Tyson Foods, Inc., is kicking off the football season with savings on the perfect party, including Tyson Wings & Boneless Wings, Dr Pepper soft drinks, Hidden Valley dressing or dips mix, and K C Masterpiece BBQ sauce. The promotion will be available online and in stores through November 16, 2012.

The Dig Deep promotion gives consumers four ways to save on food and beverages for their football-loving friends and families. They can redeem in-store coupons good for $1 off 2 lbs. or more of Tyson Wings or Boneless Wings from the grocer's deli; $1 off one bottle of Hidden Valley for Everything OR $1 off two packets of Dry Hidden Valley Dips Mix; and $1 off one bottle of K C Masterpiece BBQ Sauce, any size or flavor. At select stores when they buy 2 lbs. of Tyson Wings or Boneless Wings, they get a free 2-liter bottle of Dr Pepper.

"The Dig Deep promotion pulls together classic tailgating favorites," said Sally Ashcraft, brand manager for Tyson Foods' Deli Division. "Consumers will naturally be inclined to purchase all of the brands for maximum savings and convenience."

The Dig Deep promotion will be featured on DeliAnytime.com. A QR code on materials will link consumers to helpful tailgating ideas and recipes. The promotion will be featured on Facebook and Twitter, and consumers will be able to register via a Facebook app to receive a coupon for Tyson Wings or Boneless Wings from the deli.

Source: Tyson Foods Inc.

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