McDonald's Corporation's February comparable sales results were as follows:
- Global comparable sales decreased 1.5% reflecting a negative calendar shift as February 2012 included an extra day due to leap year
- Excluding this negative calendar shift of 3.2 percentage points, global comparable sales were up 1.7%
- US decreased 3.3%; flat excluding the segment's calendar shift
- Europe decreased 0.5%; increased 2.7% excluding the segment's calendar shift
- Asia/Pacific, Middle East and Africa (APMEA) decreased 1.6%; up 1.5% excluding the segment's calendar shift
"McDonald's continues to deliver what customers want – quality menu choices at everyday affordable prices," said McDonald's President and CEO Don Thompson. "While February's results reflect difficult prior year comparisons, we remain confident in the fundamental strength of McDonald's business. We have the operating experience to manage through the current challenging environment and the right strategies in place to grow the business for the long term."
In the U.S., February comparable sales decreased 3.3%, reflecting the negative calendar shift due to leap year. Excluding this impact, comparable sales in the U.S. were flat against robust prior year performance. The recent addition of the Grilled Onion Cheddar burger and the Hot 'n Spicy McChicken to McDonald's value line-up, the popularity of classic core favorites including Filet-O-Fish, and the limited-time Fish McBites offer supported the month's results.
In Europe, comparable sales decreased 0.5%. Excluding the negative calendar shift due to leap year, comparable sales increased 2.7% led by performance in the U.K. and Russia. Europe's priority remains building guest traffic by focusing on unique premium menu offerings, compelling value and the expansion of Europe's breakfast and restaurant operating hours.
In APMEA, February's comparable sales decreased 1.6%, reflecting the negative calendar shift due to leap year. Excluding this impact, the segment's comparable sales were up 1.5% as ongoing weakness in Japan was more than offset by positive results in China and Australia. The segment's February results also benefited from the shift in timing of Chinese New Year.
Systemwide sales for the month decreased 0.9% and increased 1.1% in constant currencies.
Source: McDonald’s Corp.