Applegate Farms has reduced the amount of packaging in its organic bacon items by 37 percent. The 37 percent reduction in plastic is due to reduced packaging size and packaging weight.

The company points out that more than one-third (35%) of Americans would pay more for environmentally friendly products, according to Mintel research. The number of Natural & Organic meat eating households have increased 33% since 2008, according to Applegate and SPINS data.

Source: Applegate