An array of fun facts, nutrition information and a humorous new video were unveiled for Jerky Day, June 12, by the North American Meat Institute (Meat Institute), a contractor to the Beef Checkoff.
The traditional jerky and snack sticks have been joined by meat bars, meaty trail mix and many other novel configurations. Growth in the sector has fueled innovation, as more companies join the hunt to capture market share of meat snacks.
TRUE Jerky offers lines of premium beef and turkey jerky with culinary-driven marinades such as Blackberry Merlot, Honey Bourbon Brisket and Thai Chili Mango.