For the last several years, meat snacks have been a fast-growing and profitable segment of the meat industry. New brands were launched and new flavors were introduced.
A chance encounter between a young entrepreneur and a high-quality beef jerky resulted in one of the most recognizable brands in the meat snack market.
Typically, a trip to the Grand Canyon results in spectacular views, incredible photos and maybe a couple of souvenirs from the park's gift shop. It does not, generally speaking, involve discovering a beef jerky that changes your business aspirations and sets you on a new career path.