At the American Meat Science Associations' 71st Annual Reciprocal Meat Conference in Kansas City, Missouri, industry leaders discussed how genetics and consumer trends drive the desire for the best beef.
The 71st Reciprocal Meat Conference is a place for students to get involved and network with each other and professionals in the industry, and this year was no different!
Meat and Muscle Biology was initiated by The American Meat Science Association as its official scientific journal in October of 2016 to provide a broader scope of peer-reviewed meat science and muscle biology research than was currently available to the world meat science and industry community.
