Provisioner logo
Provisioner logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Provisioner logo
Provisioner logo
  • NEWS
    • Industry News
    • Supplier News
    • Case Studies
    • Recalls
    • Regulations
    • New Consumer Products
  • EXCLUSIVES
    • Newsletters
    • Source Book
    • Sponsored Insights
    • Events
    • Webinars
    • Classifieds
    • White Papers
    • Provisioner Store
    • Market Research
  • MEAT PROCESSING
    • SUSTAINABILITY
    • Processing
    • Packaging
    • Ingredients
    • Formulation
    • Food Safety
    • Special Reports
    • Commentary
  • PROFILES
    • Processor Profiles
    • Processor of the Year
    • Top 100 Processors
  • MEDIA
    • Videos
    • Podcasts
  • DIRECTORY
  • MIHOF
  • INDEPENDENT PROCESSOR
  • EMAG
    • eMagazine
    • ARCHIVE ISSUES
    • Contact
    • Advertise
  • JOIN!
Meat and Poultry Industry NewsBeefIndependent Processor

Higher Education

Building Better Beef: Genetics are Prime Piece to the Puzzle

By Jera Pipkin
Discussion of Beef Genetics at RMC
October 26, 2018

Building the perfect beef carcass is not as easy as it sounds. At the American Meat Science Associations’ 71st Annual Reciprocal Meat Conference in Kansas City, Missouri, industry leaders discussed how genetics and consumer trends drive the desire for the best beef. As the population continues to grow, producers and packers must find a way to meet demand, while also remaining profitable on all fronts. With new technology at our fingertips, we have the capability to make beef better and more sustainable for years to come. 

For the last decade, quality grade has gone up at a steady rate. We have seen more Prime and Choice carcasses than ever before, but are we still receiving that premium at the producer level? What improvements can we make in our herds, while remaining high quality when harvested?

Within the Angus industry specifically, there is room for growth and improvement, while optimizing technology. Dan Moser, President of Angus Genetics, Inc., explained to attendees how Angus programs such as Angus Source and Angus Link work to help producers get a higher premium for Angus-influenced cattle. These higher premiums are also seen down the rail, especially if carcasses qualify for the Certified Angus Beef brand. Additionally, Moser discussed the importance of utilizing genetic technology, like high-density genomic testing, to evaluate herd sire and maternal performance. By breeding cattle for carcass traits year-after-year, even in crossbreeding, we can hopefully streamline the outcome to be more desirable. 

Brett Spader, Executive Director for the National Center of Beef Excellence, reiterated the same need for using genetics, calling it the “number one controllable agent for change” within the beef industry. He explained how breeding decisions at a seedstock level have long-reaching impacts. Not only do these breeding decisions show up on the rail, but also when implemented back into herds. These can be optimized through the increased use of artificial insemination and genomically-enhanced expected progeny differences. Furthermore, Spader described the need for crossbreeding to amplify heterosis, avoid breed-specific downfalls and improve breed compliance. For example, using continental breeds works to improve yield grade, growth and performance. Ultimately, Spader reminded attendees to evaluate their current herd status, where they wanted to go in the future, and encouraged them to be different if we wanted to improve the industry as a whole. Focusing just on quality grade will not give the beef industry a benchmark if we want to improve it from end to end. 

Continuing down the same path, Shane Bedwell, Chief Operating Officer and Director of Breed Improvement at the American Hereford Association, explained the importance of heterosis and why it makes sense to implement at the ground level. Unique to the Hereford breed, the Maternal Advantage and Premium Red Baldy programs help commercial producers understand the knowledge and importance behind expected progeny differences, while working to increase their market exposure on every avenue. In a study done by the American Hereford Association, research showed that heterosis provides 7 percent higher pregnancy rates, a $30 advantage in feedlot profitability, a $20 advantage in feed efficiency and overall, $51 more per cow, per year. Nonetheless, Bedwell described how we can maximize profitability by incorporating more than one breed’s genetic profile into the makeup of beef carcasses.

Ultimately, Moser, Spader and Bedwell agree that incorporating genetic technologies and hybrid vigor into producer programs can better the beef industry for years to come. With this in mind, we can see substantial improvements in terms of feed efficiency, sustainability and yield grade qualifications. This means more money for producers, while also meeting consumer demand for better, more affordable beef. To learn more about breed-specific programs or heterosis research, visit angus.org, beefcenter.org, or hereford.org.

KEYWORDS: American Meat Science Association (AMSA) genetics meat science Reciprocal Meat Conference (RMC)

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Jera Pipkin, Oklahoma State University

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double Charburger

    Premiumization drives burger category

    Shoppers seek out premium meat offerings to fulfill...
    Burgers
    By: Sammy Bredar
  • JJS Adult Pekin duck

    Poultry Report 2025: Convenience propels poultry at retail

    Despite continued economic pressures, the poultry...
    Chicken
    By: Sammy Bredar
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscriptions
  • Manage My Preferences
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Connect with The National Provisioner

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The National Provisioner audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The National Provisioner or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

  • Close up of a young pig with a blurred background.
    Sponsored byPIC

    New Research Forecasts Significant Economic and Market Impacts with PRRS-Resistant Pig Adoption

Popular Stories

Various new Primal snack sticks on a table amongst pencils, apples, a pair of glasses, lunch bags and a water bottle.

Protein demand drives snacking occasions

Spam Dog

Hormel rolls out Spam hot dog for foodservice applications

Several cuts of beef, pork and chicken on a wooden board, cast iron pan and salt.

Validated thermal lethality data and a new tool for ensuring safety of RTE meats

2026 Top 100 Meat & Poultry Processors Report

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Food Crime: An Introduction to Deviance in the Food Industry

Food Crime: An Introduction to Deviance in the Food Industry

See More Products
From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control Webinar Sponsored by Air Products

Related Articles

  • Dad and Son Make Burger Patties at Home

    2018 Burger Report: Building better burgers — at home

    See More
  • Wastewater treatment: the phosphate puzzle

    See More
  • Burger formulations

    Building a better burger in 2026

    See More

Related Products

See More Products
  • food-crime.jpg

    Food Crime: An Introduction to Deviance in the Food Industry

See More Products
×

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing