Meat and Muscle Biology (MMB) was initiated by the American Meat Science Association as its official scientific journal in October 2016 to provide a broader scope of peer-reviewed meat science and muscle biology research than was then available to the world’s meat science and industry community.

It started off small, as just four students and a coach revived competitive meat judging at Texas A&M University-Commerce.

Andy Hanacek, editor-in-chief, wants to know if you’re truly offering convenience items to the consumers you want to reach, or if you’re just offering products that fit the same old, “me too” standards. If you’re not offering convenience, you’re missing the target.