Consumer trust and innovation intersect as global research reveals strong acceptance of PRRS-resistant pigs. Learn how gene editing, animal welfare, and reduced antibiotic use are shaping the future of pork production worldwide.
Across markets including Mexico, Canada, Japan and Colombia, USMEF finds more than 51% surveyed ambivalent toward pork from gene-edited pigs, with virtually no one considering gene editing a food-relevant technology.
Circana concept testing finds females said they were 90% likely to purchase gene-edited pork after learning it is subject to the same safety standards as any other pork.
Cobb encourages proposals that promote the convergence of science, automation, data and technology to advance poultry genetics, health, welfare and production efficiency.
Pioneering global research innovation center aims to transform product development and deliver on customer needs by leveraging high-volume, high-quality data.