Consumers want products that are good as well as being good for you. For those shoppers who refuse to sacrifice a quality eating experience in favor of health attributes, a product line like Thin ‘n Trim is tailor-made for them.
Reducing sodium in lunchmeat remains challenging, but deli processors have had success at minimizing the ingredient without affecting the final product.
The task to reduce sodium presents a challenge to the lunchmeat industry because most sodium sources in lunchmeat products are coming from important functional ingredients such as salt, phosphates and antimicrobials.
Lower-sodium options are becoming commonplace in the center store. Proteins with the health claim are less prominent — but expansion opportunities remain.