USMEF applauds a recent breakthrough with Saudi Arabia, in which Saudi officials agreed to remove barriers that had effectively locked most US beef out of the market for the past dozen years.
Multiple program areas are eligible for funding, including promotion, research, foreign marketing, industry information, consumer information and producer communications.
Applegate introduces a fully cooked and ready-to-heat pork and beef hot dog, designed to deliver a classic flavor profile at a more accessible price point for consumers.