To ensure continued alignment with state-level plans and industry practices, APHIS will revise the Playbook as preparedness activities advance and evolve.
Experiential activations are emerging as a tool not just for brand awareness, but for driving trial and reinforcing premium positioning in the meat case, particularly as organic beef continues to gain traction within the broader protein category.
February US pork shipments to Japan increased significantly from last year’s low total, and exports also trended higher year-over-year to South Korea, Central America, the Dominican Republic and Taiwan.
February was a strong month for per-head export value, with pork exports equating to more than $67 per head slaughtered and beef exports reaching nearly $423 per head of fed slaughter.