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Sidari Artisan Brands partners with Guinness to bring the steakhouse to the snack aisle

Inspired by the signature flavor notes of Guinness, the meat snack line offers Original (Pot Roast), Coffee and Chocolate flavors.

Guinness Steak Cuts has launched nationally on Amazon following their retail debut last fall.

Inspired by the signature flavor notes of Guinness, the product offers an authentic steak snack crafted with attention to quality and taste. The line is available in three flavors: Original (Pot Roast), Coffee and Chocolate.

We wanted to bring a fresh perspective to the category," said Elizabeth Brauser, co-founder of Sidari Artisan Brands . "As consumers move toward higher-quality protein and more intentional, experience-driven snacking, Guinness Steak Cuts answers with a product that bridges craft, culture, and convenience — expanding where and how meat snacks show up."

Each cut is marinated with Guinness 0.0 and finished through a proprietary slow-cooking process that delivers a tender, flavorful bite. Designed to pair with a pint but a delicacy on their own, the snacks are a natural fit to elevate your pantry, bar cart, golf bag, and everything in between.

The partnership with Guinness brings the world's No. 1 stout brand into one of the fastest-growing snack categories — creating immediate shelf impact and consumer recognition while reinforcing a shared commitment to quality, craftsmanship, and timeless flavor.

"We wanted to make something with taste — and taste," said Brauser. "Guinness shares our passion for innovation and experience, and together we're reshaping what a meat snack can be — elevated, bold, and universally appealing. That's the future of the category."

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