Kroger says the planned acquisition would expand its reach into adjacent markets while building on Giant Eagle's fresh foods and private-label portfolio.
Co‑branded products enable retailers to offer differentiated value, reinforce quality perception and keep the protein category engaging in a highly competitive perimeter environment.
The Sausage Project's Walmart debut is part of a national retail expansion that brings the brand to approximately 3,266 stores nationwide by the end of July 2026.