Major media outlets and a handful of industry pundits quickly attached the "landmark" label to a recent multimillion-dollar jury verdict against Murphy-Brown, the hog production division of Virginia-based Smithfield Foods.
Rebranding publicly underscores the brand’s commitment to values that are important to consumers, such as ensuring the well-being of animals, the environment, employees and the communities where the pigs are raised and the pork is processed.
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