The Rizzler's playful persona translates into a multichannel digital movement, featuring creative social teasers, influencer collaborations, exclusive app offer, and community engagement.
Competitors from more than 35 states and 14 countries battled to take home titles across 10 different categories, including bacon, barbecue, burgers and seafood.
Patrick Montgomery, CEO and founder of KC Cattle Co., explains the biggest challenges of creating an unorthodox meat product, what separates KC Cattle from similar brands on the market, and advice for any meat company attempting to craft a unique product of their own.