Fast-food chain Hardee's is launching the Rizzwich Meal, an exclusive new meal available only through the Hardee's app and crafted in partnership with internet sensation The Rizzler.

The Rizzwich Meal — straight from the mind of The Rizzler — features a USA Angus beef patty, American and Swiss cheese, crispy cherrywood-smoked bacon, sandwiched between toasted sourdough. The burger comes paired with fries and a milkshake.

This campaign is part of Hardee's new, social-forward approach, rooted in culture. The Rizzler's playful persona has translated into a multichannel digital movement, featuring creative social teasers, influencer collaborations, exclusive app offer, and community engagement. The current spot follows the success of a partnership between Hardee's and The Rizzler during summer 2025, brought to life on social media.

"With The Rizzler, we're not just launching a new sandwich—we're building a digital movement that taps into what our fans love: culture, content, and crave-worthy food," said Sarah Breymaier, vice president of brand at Hardee's. "The Rizzwich Meal is the first taste of where Hardee's marketing is headed— digital-first and packed with flavor and fun."

The Rizzwich Meal is available for a limited time exclusively in the Hardee's app.

Source: CKE Restaurants Holdings