Branding strategy targets Peru market perceptions about versatility, taste of US beef liver
US beef and pork product launches at Metro supermarkets in Peru, timed to align with a local food influencers conference.
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Items Tagged with 'influencers'
ARTICLES
Social media inspires: Hardee's partners with 'The Rizzler' to launch exclusive burger meal
The Rizzler's playful persona translates into a multichannel digital movement, featuring creative social teasers, influencer collaborations, exclusive app offer, and community engagement.
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California Beef Council rolls out back-to-school beef campaign
California Beef Council enlists a few cattle ranchers and food content creators to help make menu planning easier.
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Torchy's Tacos teams up with influencer Brittany Broski
Partnership celebrates the Torchy's Tacos lineup of layered bowls.
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Influencers showcase ready-to-eat protein in StarKist Summer campaign
Influencers driving the StarKist Summer campaign include Dylan Efron, Sloane Stephens, Alex Ojeda and Samantha Busch.
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Gorton's Seafood celebrates 175 years with nationwide campaign
Seafood brand enlists a diverse group of influencers to participate in its campaign.
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COMMENTARY
Meat processors should be food safety influencers
Consumers commonly make four food handling mistakes when it comes to safety.
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California Beef Council gives influencers Ranch & Restaurant Pop-Up experience
Influencers visit Flying 'F' Ranch and have a beef-centric dinner at the home of San Diego food blogger Whitney Bond.
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Veroni adds warmth and flavor to the American festive tables with its fine Italian charcuterie
With a range of products, the first brand for Italian charcuterie in the U.S. gives some tips for holiday gatherings.
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