StarKist is diving into summer with a new campaign called StarKist Summer. Driven by a lineup of influencers, the campaign is designed to inspire an energetic, on-the-go lifestyle powered by ready-to-eat protein.

StarKist Summer
   

"StarKist Summer is about making the most of the season by staying active, getting outside, and enjoying real food that fits your lifestyle," said Michael Merritt Jr., head of marketing at StarKist. "StarKist protein-packed pouches give people a simple way to stay fueled wherever summer takes them. This campaign celebrates real moments, whether it is a hike, a road trip, a day at the pool, or just a busy afternoon, with bold flavor and convenient nutrition that goes wherever you do."

StarKist is collaborating with a group of influencers to spotlight how StarKist Creations pouches fuel their daily routines with flavor and protein. These influencers will share content highlighting their favorite pouch flavors, creative snack and meal ideas for summer, and how StarKist fits into their summer wellness, fitness and travel lifestyles.

Some of the headline influencers driving the StarKist Summer campaign include Dylan Efron, Sloane Stephens, Alex Ojeda and Samantha Busch. Dylan Efron is an outdoor enthusiast, world traveler, endurance athlete and wellness advocate, He blends fitness with wild adventures, highlighting protein-filled snacking on the go. Sloane Stephens is a US Open champion and elite tennis pro. She brings a competitive spirit and health-first focus to the campaign. Alex Ojeda is a thrill-seeking TikTok influencer known for his high-energy waterpark content. He brings bold, adventurous vibes to the StarKist Summer campaign. Samantha Busch is an entrepreneur, fitness advocate and mom. She shows how nutritious snacks can be as adventurous as summer travels.

"I've been a tuna fan since I was a kid, so partnering with StarKist just made sense," said Efron. "StarKist Creations pouches are the ultimate grab-and-go fuel. Whether I'm trail running, traveling, or just wrapping up a workout, their delicious, bold flavor protein-rich pouches make it easy to stay satisfied and energized wherever the day takes me."

Consumers are also invited to join in on the campaign and show how they fuel their summer for a chance to win cash rewards, starting with a $2,500 Grand Prize.  There are three ways to enter: Consumers can post a photo or video on Instagram or TikTok showing how they fuel their summer with StarKist, tagging @StarKist and using #StarKistSummerSweepstakes to qualify; enter on the microsite at StarKistSummer.com through an online form; or send a DM on Instagram or TikTok using #StarKistSummerSweepstakes, telling StarKist how they fuel their summer with StarKist.

Source: StarKist