Hormel and Frank's RedHot team up for Black Label bacon
Branding collaboration promos enlist pro football running back Aaron Jones.

Two flavor powerhouses, Hormel Black Label bacon and Frank's RedHot have joined forces to ignite taste buds with a bold new limited-edition product – Hormel Black Label Frank's RedHot flavored bacon. Available now for a limited time, each hardwood-smoked strip is crafted to deliver crispy perfection layered with savory depth and a bold burst of heat that fans of both brands will instantly recognize and crave.
"This sizzling collaboration delivers an unmistakable, smoky and unapologetically spicy twist," said Erinn Aulfinger, brand manager for Hormel Black Label bacon. Hormel Black Label Frank's RedHot flavored bacon is crafted for our boldest fans who are looking to turn up the heat. Whether you're a bacon lover or a hot sauce fanatic, this fiery fusion is here to challenge your taste buds and inspire culinary creativity."
To celebrate the launch, fans are encouraged to participate in the #OnEverythingChallenge, starting Oct. 28, by sharing their wildest food mashups featuring bacon and hot sauce on social media. Think spicy bacon ice cream, bacon-wrapped pickles or even bacon-infused cupcakes.
This campaign is in partnership with pro football running back Aaron Jones. "Bacon and hot sauce have been my go-to combo since day one," Jones said. "When I heard Hormel Black Label and Frank's RedHot were teaming up, I knew it was going to be game-changing. This is exactly what fans like me have been waiting for – two classics coming together to create something incredible and tasty for all to enjoy."
Jones will host a livestream Nov. 11, on Instagram to taste the top fan submissions to the #OnEverythingChallenge.
"For fans of that glorious, sizzling, smoky, crispy slice of bacon, we are happy to layer on Frank's RedHot iconic flavor with Hormel Black Label bacon to spark what we know will be unforgettable combinations," said Valda Coryat, vice president of marketing at McCormick & Co. Inc.
For more information about Hormel Black Label bacon, including products, recipes and where to buy, visit www.BlackLabelBacon.com.
Source: Hormel Foods Corp.
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