In their mission to push bacon forward, the makers of HORMEL BLACK LABEL bacon today unveiled The Black Market, the ultimate destination for bacon lovers and online consumers alike.  The Black Market is a multisensory bacon experience designed to launch consumers on a quest in a world of bacon, while providing them with the ability to purchase bacon in a previously unimaginable way; as the first ever mobile virtual reality shopping experience available to consumers via a smart phone that does not require using an application or headset.

The Black Market continues HORMEL BLACK LABEL bacon’s We’re Always The New Black campaign, which celebrates over 100 years of pioneering bacon innovations including the invention of Canadian Bacon, in America, and The Reggie Watts Bacon Experience, a genre-bending musical creation.

Users can experience The Black Market in virtual reality by visiting on a smart phone and positioning the phone in front of their eyes.  To amplify the user’s experience, a limited number of custom bacon-scented Google Cardboard are available, at no cost, on The Black Market.

The Black Market enables users to navigate four immersive bacon worlds of variety, including a Dark Woods, a Volcano, a Salty Sea and the darkness of Outer Space to unlock and purchase select varieties of HORMEL BLACK LABEL bacon in virtual reality.

“We’re proud to advance our mission of celebrating the exceptional, pushing bacon forward and bringing better bacon into more homes with new distribution channels and buying experiences,” said Steve Venenga, Vice President of Marketing at Hormel Foods.  “The bacon needs of consumers and HORMEL BLACK LABEL bacon customers are constantly changing, prompting us to create experiences that deliver beyond their expectations.”

Bacon buyers may also purchase unique HORMEL BLACK LABEL bacon products using a streamlined version of The Black Market without virtual reality on their desktop at  For immediate gratification, select HORMEL BLACK LABEL bacon products can be explored and purchased on a traditional ecommerce storefront here Unique varieties like Hormel Black Label Jalapeno bacon can now be added to a user’s cart with one click.

HORMEL BLACK LABEL bacon is available in new, innovative flavors including Double Smoked bacon, available today, and Low Sodium with Sea Salt bacon, available in December.  Products are available in a variety of forms including 16-ounce Single Packs, 24-ounce Stack Packs and 9.5-ounce Fully-Cooked, with more options coming soon, offering consumers a wide selection to choose from on The Black Market.

HORMEL BLACK LABEL bacon’s innovations in products and distribution continue its mission to push bacon forward. Experience other new HORMEL BLACK LABEL bacon innovations, including The Reggie Watts Bacon Experience and Kickstarter campaign, at