Smithfield taps into sweet heat trend via Mike's Hot Honey co-branded bacon launch
Bacon launch is the spotlight of Smithfield’s We Speak Pork campaign.
Smithfield Mike’s Hot Honey Bacon
Food company Smithfield is introducing Smithfield Mike’s Hot Honey Bacon. This innovation infuses Smithfield’s hickory smoked bacon with the sweet heat of Mike’s Hot Honey.
This new launch is the spotlight of Smithfield’s We Speak Pork campaign, underscoring the brand’s commitment to deliver new flavors and offerings that connect with consumers and drive growth in the bacon category.
Smithfield Foods
To build momentum, Smithfield is executing a 360-degree campaign, spanning across media, influencer engagement and a Times Square takeover. It will also feature two new product-specific creative spots voiced by Emmy Award-winning comedian Ben Schwartz. The ads, which will run across streaming platforms, digital, social and in-store media, are complemented by out-of-home placements.
Smithfield is bringing the new We Speak Pork platform and collab to life by surprising New Yorkers with an immersive experience in Times Square featuring visuals, samples, exclusive merch drops and more.
High above the crowds on oversized screens, thousands of bees will swarm the skyline before scattering into a golden rush of honey that ignites into sparks of spice, culminating in a fiery declaration: I’m Coming in Hot. Down at street level, consumers can get samples of Smithfield Mike’s Hot Honey Bacon from unexpected guests, and a Smithfield Food Truck will also serve bacon and merch.
“Smithfield has always stood for quality, and the collaboration with Mike’s Hot Honey reflects our commitment to innovating in ways that resonate with today’s consumer,” said Marianne Radley, managing director of marketing for Smithfield Foods. “The partnership brings a bold new flavor experience that feels both authentic and distinctive. It’s the best of tradition and trend on one plate.”
Smithfield Foods“At Mike’s Hot Honey, we’re all about giving the classics a twist, and bacon is one of my personal favorites,” said Mike Kurtz, founder of Mike’s Hot Honey. “Partnering with Smithfield has been an incredible way to share that sweet heat and smoky flavor in a combination that’s simple, fun and really tasty.”
Smithfield Mike’s Hot Honey Bacon is hitting shelves nationwide at Kroger, Publix, Meijer, Shop Rite and more.
Source: Smithfield Foods
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
