Impossible Beef and Impossible Burger are designated as NSF Certified for Sport, a first for any plant-based meat or fresh food product in the certification program’s history.
The alternative protein category is experiencing strong consumer interest once more, aligning with concerns over nutrition, sustainability and animal welfare, as well as increased demand for convenience-driven foods.
Conversation highlights include the evolution of the category, why neutral flavors can benefit producers, producer concerns in the category, beyond off-flavors, and more.
IFT 2025 expo explores GLP-1 medications, consumer concern over ultra-processed foods, the potential of the plant-based protein category and much more.