Sam Jackson is Vice President of Business Development for Genera Inc., a Tennessee-based agriculture fiber product manufacturer. For more information, visit www.generainc.com.
If there’s one trend that food producers can’t ignore, it’s sustainability. Across all sectors, consumers are looking for ways to minimize their impact on the environment through the products they buy. In fact, Nielsen surveys say 73% of consumers are willing change to their buying habits to be more sustainable.
