The last time that White Oak Pastures was on the cover of this magazine, it was because owner Will Harris had decided to build a processing plant to slaughter his own grass-fed beef. Over the last dozen years, the company continues to be at the forefront of producing pasture-raised beef.
Companies are working to make more consumers are aware of the attributes that make their products stand out - use of antibiotics, diet, processing methods. The hope is that, when consumers think about chicken, they think "premium."
American Halal Company, Inc. introduced a new premium, all-natural, halal-certified food brand, Saffron Road, January at the Winter Fancy Food Show in San Francisco.