A promotional tie-in with Norwegian soccer star Erling Haaland aims to boost salmon from Norway's strong appeal among higher-income consumers as a high-quality source of protein.
Sea-To-Table Restaurant Week 2025 finds 82% of participating restaurants kept featured Norwegian seafood dishes on menus after the promotion concluded.
Padilla’s work for Seafood from Norway focuses on increasing awareness, preference and sales for Norwegian seafood through integrated consumer engagement, influencer relations, retail programming and experiential activations.
Thermo Fisher Scientific now directly sells to and supports Norwegian-based customers, making the complete chromatography, mass spectrometry, and trace elemental analysis portfolio locally available.
The Norwegian Seafood Council hosted Norway’s new Minister of Trade and Industry Jan Christian Vestre for a tour of New York area seafood markets as part of his first trip to the United States.