Padilla campaign builds consumer preference for Norwegian seafood in the Northeast US
Sea-To-Table Restaurant Week 2025 finds 82% of participating restaurants kept featured Norwegian seafood dishes on menus after the promotion concluded.
Sea-To-Table Restaurant Week 2025 | Seafood from Norway
Padilla, a top 20 public relations firm in the US, earned multiple national and regional communications industry awards for its work with Seafood from Norway and Sea-To-Table Restaurant Week 2025. Padilla’s integrated marketing campaign was recognized for its strategic creativity and measurable impact in building consumer preference for Norwegian seafood in the Northeast US region.
Most recently, Padilla received two 2026 PRSA Silver Anvil Awards for the campaign in the categories of Marketing: Consumer Products – Regional Focus and Events + Observances (more than seven days): Associations/Government/Nonprofit Organizations. The Anvil Awards, presented by the Public Relations Society of America (PRSA), are widely regarded as one of the communications industry’s highest honors.
Padilla also earned a Certificate of Excellence in the 2026 PRovoke Media Innovation SABRE Awards North America. At the regional level, the campaign received a 2026 Virginia PR Award for Integrated Communications and won Best in Show at the 2026 Minnesota PRSA Classics Awards.
Sea-To-Table Restaurant Week 2025 was designed to increase consumer trial and preference for Norwegian seafood by partnering with influential chefs and restaurants across New York and Philadelphia. The integrated campaign featured chef-driven menu collaborations, culinary influencer engagement, local and national media outreach, and experiential dining opportunities that connected consumers directly to premium seafood from Norway.
The program increased sales and consumer preference of Norwegian seafood, including:
- More than 3,300 featured dishes sold during the limited-time promotion
- Participation from 17 restaurants, including Michelin-listed and New York Times-recognized establishments
- 82% of participating restaurants kept featured Norwegian seafood dishes on menus after the promotion concluded
“These awards reflect the power of culturally relevant storytelling, strategic partnerships and integrated communications to create meaningful business impact,” said Michelle Amoroso, senior vice president, Padilla Food, Beverage and Agriculture. “We’re proud to partner with Seafood from Norway to introduce more consumers to high-quality sustainable Norwegian seafood through authentic culinary experiences that resonate with diners and chefs alike.”
Padilla’s work for Seafood from Norway builds on a long-standing partnership focused on increasing awareness, preference and sales for Norwegian seafood in the Northeast US market through integrated consumer engagement, influencer relations, retail programming and experiential activations.
“This recognition is a strong testament to what can be achieved through close collaboration and a clear, long-term strategy in the US market. Together with our partners, we are seeing that consistent, targeted efforts can strengthen both awareness and preference for Seafood from Norway in the US market,” said Karine Rød Haraldsson, director USA, Norwegian Seafood Council.
Source: Padilla
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