Finding the best packaging for merchandising poultry can be vexing.

Every meat packaging format has its place, at least for today. By tomorrow the market landscape may have shifted once again, reordering the field. This isn’t news; it’s the nature of a responsive and vibrant retail marketplace. 

Overwrapping and modified-atmosphere packaging (MAP) protect the freshness of meat, poultry and seafood and extend the shelf life.

The tide has not turned in favor of overwrap or modified-atmosphere packaging in the retail meat case in recent years.