Kent Harrison, Tyson Fresh Meats, offers his thoughts on the effects that the pandemic had on the meat and poultry markets and how processors like Tyson Fresh Meats are responding in order to keep consumers craving meat and poultry even as normalcy returns.

As chaotic and tumultuous as 2020 was, it did bring some good news to the meat processing industry. Consumers did not lose their appetite for meat when the Coronavirus pandemic closed down restaurants. 

The simple act of buying food at a restaurant or a grocery store has never been more challenging, thanks to an overload of online data, news reports and opinions widely available to every consumer.