Eckrich makes country connection with country music star Randy Houser
Eckrich, the makers of naturally hardwood smoked sausage and savory deli meats, is turning up the volume this summer through its newest relationships, which include award-winning, Platinum selling country music hit-maker Randy Houser. Houser joins esteemed celebrities including NASCAR driver Aric Almirola, NASCAR Hall of Famer Richard Petty, and ABC and ESPN college football analyst Kirk Herbstreit as a brand spokesperson. Through the new partnership with Houser, Eckrich, part of the John Morrell Food Group, a subsidiary of Smithfield Foods, becomes an integral part of the country music landscape from coast to coast.
Houser, a native of Lake, Miss., began his music career writing songs for some of country music's greatest artists before taking his talents to the microphone as a performer with his debut album in 2008. He has steadily climbed the charts since, hitting the Top 5 in 2009 with "Boots On" and scoring back-to-back Platinum No. 1 singles in 2013 with "How Country Feels" and "Runnin' Outta Moonlight."