Gold’n Plump, a brand of all natural chicken from the Midwest’s largest chicken producer GNP Company, releases Gold’n Plump Competitive Attribute Research. Using Gold’n Plump and three competitive brand products, the Gold’n Plump research and development team’s findings highlight a measurable difference in the quality and usability of chicken products being sold to consumers. Results show Gold’n Plump chicken outscores its competitors on every metric analyzed with significant advantages coinciding with the demands of today’s quality-conscious consumer.
The research compared three all natural Gold’n Plump products – Boneless Skinless Chicken Breasts, Whole Chicken and 8-Piece/Whole Cut-Up Chicken – against similar types of products from three competitive brands. Products were assessed on attributes, such as injected solution, unwanted parts, untrimmed fat and more, and found: