During the last year or so I’ve written about how sustainable packaging is gradually making inroads into the modified atmosphere packaging segment. I’m not cheering for it, but I’m not cheering against it either. I’m just observing.
Sustainable packaging holds my interest mostly because some of the materials truly seem to have gotten their price and performance mix into competitive balance. Their ultra-high barrier claims alone place them into the middle of any reasonable MAP discussion. Now, they are not only being considered by a few visionary processors and retailers, but have been adopted. Most likely, more will follow suit. In light of no really big step changes in traditional MAP technology, this is the most interesting story in the segment because it represents change.