The American Meat Science Association (AMSA) is pleased to announce that Kelly McDonald with McDonald Marketing will be the opening keynote speaker at the AMSA 68thReciprocal Meat Conference(RMC) this June. Kelly, a marketing and advertising expert, is considered one of the nation’s top experts in multicultural marketing and consumer trends.
Now more than ever, it's critical to form a connection with customers, whether that's a rational, emotional or cultural connection. But how do you form a connection with someone who is completely different from you? To break through barriers to connect in a meaningful way, whether it's gender, age, life-stage, race, ethnicity or communication preferences, you need to build trust and differentiate yourself from your competition. So make sure to join us June 15th in Lincoln, Nebraska for this high energy session as Kelly engages attendees, and helps them to better understand the consumers they are trying to reach and how to craft the information they are trying to share.