The state of the burger category remains strong as shown by the continued emergence and growth of burger-specific concepts such as Five Guys, Smashburger and The Burger Joint.
Furthermore, burgers are available on 52.2 percent of all restaurant menus, notes Datassential’s MenuTrends’ Burger Overview report, showing up at 60.6 percent of casual, 56.6 percent of fine dining, 52.5 percent of midscale and 41.3 percent of quick-service restaurants.