Butterball Foodservice announces the complete refresh of www.ButterballFoodservice.com. The responsive, modernized design improves user functionality, making it easier for chefs and operators to access valuable content regardless of the device they use to view the site.
The key drivers of the redesign were improved mobile accessibility and increased user engagement. A review of site analytics revealed the majority of site views were coming from mobile devices. This aligns with recent industry studies that found 78% of foodservice professionals either have or plan to have a smartphone in the next 12 months, and 52% either have or plan to have a tablet in the same time. Analytics also highlighted which content was most viewed, so the site was reconfigured to better integrate menu ideas, blog posts and videos throughout.
Richie Jenkins, Senior Director of Marketing for Butterball Foodservice, says, “We are proud to be America’s trusted resource for all things turkey. Now our customers and foodservice industry professionals can easily access our product information, recipes and tips anytime, from any device. Users will appreciate the new mobile capability as well as the ability to get the information they need quickly and efficiently.”
To experience the redesigned website, visit www.ButterballFoodservice.com.