Nathan’s Famous unveils new look, new reduced-fat product
Nathan’s Famous is now making it easier for health-conscious consumers to enjoy the great taste of its original frankfurters by introducing a new 50-percent reduced-fat variety. The company unveiled the new product along with updated packaging featuring bold, high-impact graphics and easy-to-read product labeling. With half the fat of traditional Beef Franks, this new product delivers full flavor in each bite. The bun-length, skinless beef franks are made with lean beef and Nathan’s original seasonings. The signature yellow and green awning surrounding the brand logo makes it easy for consumers to find their famous frankfurter. An iconic Nathan’s Famous marque will also be prominently featured on the new package design, serving as a reminder that it is “The Original” Nathan’s Famous from Coney Island, N.Y.