Smith & Wollensky Restaurant Group, a collection of boutique American steakhouses, has announced the expansion of its iconic brand internationally. Smith & Wollensky is bringing the classic steakhouse brand into London, opening June 2015, just off The Strand.
“We’ve always recognized the opportunities for expansion with the Smith & Wollensky brand. The iconic restaurants have a tremendous global following and rich heritage,” stated Michael Feighery, CEO and President of SWRG. “Our brand has experienced remarkable success and recognition throughout the U.S., and London was the most obvious place to expand due to the international appeal and demand. We are very proud of our history and contribution to the American steakhouse dining segment. Equally we have enormous respect for the U.K.’s spectacular culinary scene. This opening will pay homage as we bridge together these two vibrant countries with yet another common thread.”
The London restaurant will be located on the ground floor of the Adelphi building on John Adam Street. Featuring 300 seats in 15,000 square feet, the two floors will showcase two full dining bars, two main dining areas and several private event rooms. The scratch kitchen will outfit a full butcher shop and dry-aging room on-site, a signature feature of the Smith & Wollensky brand. Imported USDA Prime beef will undergo a distinct and traditional aging process, enhancing the primal cuts and ultimately delivering a perfectly balanced steak.
The new restaurant will mirror the classic green and white Smith & Wollensky brand, offering a timeless, vibrant, yet relaxed atmosphere that envelops guests in gracious hospitality. It will feature many classic décor elements while integrating the unique style of the building, complementing the capital’s rich history. It’s a dining experience that offers simple refinement in the grand tradition.
The restaurant will be open Monday through Sunday serving both lunch and dinner, featuring a traditional Smith & Wollensky menu of USDA Prime dry-aged steaks, premium seafood and award-winning wines. The menu will be complemented by local infusions and regional flavors. Design and construction are being led by London’s acclaimed Martin Brudinzki Design Studio and Acacia Consulting.
To learn more, visit the Smith & Wollensky London website at www.smithandwollensky.co.uk.
Source: Smith & Wollensky Restaurant Group