Holiday meals can be cause for both celebration and stress for consumers, as they search for easy ways to create the perfect holiday turkey, whether they are experienced cooks or hosting for the very first time. Now, Jennie-O serves up all the ingredients retailers need to turn their stores into a one-stop destination for holiday entertaining inspiration, with its JENNIE-O OVEN READY Turkey, a product that helps drive store traffic, deliver margin improvement and create higher basket rings.
“Consumers need and seek out help during the holidays more than any other time of the year, which is why a solution such as the JENNIE-O OVEN READY Turkey — which goes directly from your freezer to oven with no thawing, less mess and a perfect result every time — is the No. 1 searched product on JennieO.com,” said Heather Teisinger, brand manager at Jennie-O.
Jennie-O amped up its marketing support program in 2014 to be a true consumer ally, with an increased digital presence on the JennieO.com “Holiday and Events” webpage featuring new recipes, how-to videos and full holiday menus (beyond just turkey offerings); search and digital advertising; and spokesperson and market-driven public relations initiatives.
Expanded brand support in 2015 will include a wide range of efforts to help retailers take advantage of those times of the year when holiday cooking is high on shoppers’ minds, and drive them to local stores to not only purchase their turkey, but all the other meal fixings. Retailers can look forward to the following brand support to make their stores the holiday turkey shopping destination for their customers:
Broadcast integration: A very exciting national broadcast integration with top morning talk show “LIVE with Kelly and Michael” is being planned. The partnership promises to have fans talking about JENNIE-O Turkey thanks to an exciting, custom consumer contest.
Increased digital presence:Jennie-O will create new content for the Holiday and Events section on JennieO.com, including on-trend recipes, videos and full menus with all the ingredients needed to complement the turkey.
Increased presence on social properties: The brand will make the most of Facebook, Twitter, Pinterest and Instagram to help inspire consumers to seek out JENNIE-O OVEN READY™ Turkey at retailers.
“All of our new retailer supports, as well as our ongoing efforts to inspire consumers with helpful tips, great-tasting recipes and more, will help consumers make holidays more memorable – and more manageable – by encouraging them to purchase JENNIE-O OVEN READY Turkey at their favorite grocery stores,” Teisinger added.
For more information on any JENNIE-O products, visit www.JennieO.com.