TheAmerican Meat Science Association (AMSA) announces the launch of its new consumer website, innovative site was created to provide accurate, fact-based information from U.S. meat scientists to help consumers make informed decisions regarding the meat their families enjoy. is the perfect avenue to relay the research of countless meat scientists into digestible information our consumers are looking for. Targeting our audience with relatable information, like industry trends, we can unveil science and facts about all proteins our consumers desire,” says David Hayden, Regional Sales Manager with JBT Corp. and industry advocate. provides simplified site navigation, a variety of resources and enhanced search capability, making it quick and easy for the visitor to find the answers they are seeking.

Website features include:

  • Consumer Focused Fact Sheets
  • Video Podcasts
  • Featured Meat Scientist Series
  • “Ask a Meat Scientist” Web Portal 

Janeal Yancey, University of Arkansas, whose passion for the meat industry is showcased in her Mom at the Meat Counter blog, states “I'm really excited about the potential of this site to reach consumers. People have lots of questions about how meat is produced and the best ways to prepare it. This site will give people access to hundreds of meat scientists with a wide variety of expertise. “

Source: AMSA