As part of its strategic imperative to open new franchise and company-owned stores across the country, The Honey Baked Ham Company LLC has named Horace L. Williams, a veteran of corporate transformations and franchise operations, as senior director of franchise operations. In his new assignment, Williams will oversee franchise operations and relationships for the HoneyBaked brand. He will report to Molly Kesmodel, HoneyBaked’s senior vice president for operations and development, at the company’s headquarters in Alpharetta, Ga., near Atlanta.
Williams is a seasoned operations professional who also has considerable sales and marketing leadership experience. He comes to HoneyBaked with a proven track record of crafting and executing strategies that reduce costs, improve service, drive revenue growth, and increase profitability for franchisees and franchisors. He has extensive experience with corporate revitalizations for both startup enterprises and high-growth companies.