Provisioner logo
Provisioner logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Provisioner logo
Provisioner logo
  • NEWS
    • Industry News
    • Supplier News
    • Case Studies
    • Recalls
    • Regulations
    • New Consumer Products
  • EXCLUSIVES
    • Newsletters
    • Source Book
    • Sponsored Insights
    • Events
    • Webinars
    • Classifieds
    • White Papers
    • Provisioner Store
    • Market Research
  • MEAT PROCESSING
    • SUSTAINABILITY
    • Processing
    • Packaging
    • Ingredients
    • Formulation
    • Food Safety
    • Special Reports
    • Commentary
  • PROFILES
    • Processor Profiles
    • Processor of the Year
    • Top 100 Processors
  • MEDIA
    • Videos
    • Podcasts
  • DIRECTORY
  • MIHOF
  • INDEPENDENT PROCESSOR
  • EMAG
    • eMagazine
    • ARCHIVE ISSUES
    • Contact
    • Advertise
  • JOIN!
Meat and Poultry Industry News

Is that blood in my package of meat? Newest Meat MythCrusher video explains it’s not

By Industry News
April 18, 2016

It’s a perception that many people have when they see liquid in a meat package: it must be blood. But the newest Meat MythCrusher video, featuring Gregg Rentfrow, Ph.D., associate extension professor - meat science at the University of Kentucky, explains that it is actually is what meat scientists call “purge,” a combination of water and meat proteins that can drain from meat. Dr. Rentfrow notes that meat is typically 75 percent water, which contributes to the juiciness of cooked meats. The proteins in meat are like a sponge that holds the water. As meat ages and is handled or cut, proteins lose their ability to hold onto water. Over time, some water is released and myoglobin, which contributes to meat’s red color, flows out with it, giving the liquid a red or pink color.

“It’s no big deal, there’s nothing wrong with a meat package that has some liquid in it,” Dr. Rentfrow says. “You should just make sure you handle everything in the package the same as you would raw meat to ensure food safety.”

Dr. Rentfrow also discusses why blood would not be found in a meat package as it is quickly removed from an animal after the animal is stunned. He notes that blood has many uses as a byproduct of meat production from medical applications to animal feed.

The newest Meat MythCrusher video is the 50th in the six year old series produced by the North American Meat Institute and American Meat Science Association featuring interviews with meat scientists who bust some of the most common myths surrounding meat and poultry production and processing. Altogether the videos have been viewed more than 130,000 times. Other video topics include myths surrounding meat nutrition, antibiotic use in livestock, “Superbugs” in meat, Meatless Monday, hormone use in animals, ammonia in ground beef, grass-fed beef and more.

All of the videos as well as a new brochure covering the different meat myths addressed in them are available at http://www.meatmythcrushers.com/.

Source: NAMI

KEYWORDS: mythcrusher North American Meat Institute (NAMI) video

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double Charburger

    Premiumization drives burger category

    Shoppers seek out premium meat offerings to fulfill...
    Beef
    By: Sammy Bredar
  • JJS Adult Pekin duck

    Poultry Report 2025: Convenience propels poultry at retail

    Despite continued economic pressures, the poultry...
    Chicken
    By: Sammy Bredar
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscriptions
  • Manage My Preferences
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Connect with The National Provisioner

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The National Provisioner audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The National Provisioner or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

  • Close up of a young pig with a blurred background.
    Sponsored byPIC

    New Research Forecasts Significant Economic and Market Impacts with PRRS-Resistant Pig Adoption

Popular Stories

Spam Dog

Hormel rolls out Spam hot dog for foodservice applications

Colorado Premium logo

Colorado Premium acquires Old Hickory Smokehouse

Niman Ranch Uncured Grass-Fed Beef Bacon

Niman Ranch introduces beef bacon

2026 Top 100 Meat & Poultry Processors Report

Events

June 11, 2026

From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control

Join Tony Vacaro, Foods Industry Manager, and Emile Klein, Foods Market Strategy Manager at Air Products and Chemicals, Inc. , as they tackle key questions surrounding heat removal in food processing. 

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Food Crime: An Introduction to Deviance in the Food Industry

Food Crime: An Introduction to Deviance in the Food Industry

See More Products
From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control Webinar Sponsored by Air Products

Related Articles

  • Newest Meat MythCrusher discusses variety of products derived from animals and impacts on sustainability

    See More
  • News Brief Feature

    Newest Meat MythCrusher tackles myth of Meatless Monday environmental benefits

    See More
  • Newest Meat MythCrusher examines iron absorption from meat compared to vegetables

    See More

Related Products

See More Products
  • meat.jpg

    Handbook of Meat and Meat Processing, 2nd Edition

  • Handbook of Meat Processing

  • Handbook of Meat, Poultry and Seafood Quality, second edition

See More Products

Related Directories

  • American Assn. of Meat Processors

    The American Association of Meat Processors (AAMP) is North America’s largest meat trade organization. Membership includes more than 1,600 medium-sized and smaller meat, poultry, and food businesses: slaughterers, packers, processors, wholesalers, in-home food service business, retailers, deli and catering operators, and industry suppliers.
  • Pennsylvania Assn. of Meat Processors

    The Pennsylvania Association of Meat Processors was formed in 1939, when a group of frozen food locker owners formed a support group. Our current members range from Processors, Slaughter, Retail, Catering, Game Processing and Suppliers in the industry. PAMP is affiliated with the American Association of Meat Processors. We hold an annual convention every May with educational classes and a supplier showcase. We would love to have you join and attend our show.
  • Missouri Assn. of Meat Processors

    The Missouri Association of Meat Processors was founded in 1939, by a small group of meat business operators who were looking for a way to promote their products and businesses. MAMP helps members expand into new markets and learn new skills. Its dual mission of protection and education for members are enhanced by unique marketing opportunities available through the Association. MAMP provides 10 newsletters a year and provides training to keep the small processor ahead of the trends.
×

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing