The American Meat Science Association (AMSA) is pleased to announce, Dr. Brad Morgan, Chef Michael Erickson, Hannah Boeh, Lori Pace and Donna Moenning will be the featured speakers at theAMSA 69th Reciprocal Meat Conference(RMC)Transparency in the Meat Industry: Where We Are, Where We’ve Come and Where Are We Going – a panel discussion sponsored by Kemin.This session will take place on Tuesday, June 21, at Angelo State University in San Angelo, Texas. The speakers in this panel will focus on their view of transparency within the meat industry leading to an open discussion among audience members to gain a better grasp on transparency issues as perceived by consumers and industry professionals. Topics to be discussed among the panel will focus on the following:
· A Clear View of Transparency and How it Builds Consumer Trust: Donna Moenning, senior program manager for The Center of Food Integrity, will provide research on the most effective practices for building consumer trust. Based on research conducted that explored which attributes are most important to consumers when it comes to trust-building transparency – policies, practices, performance or verification. Moenning will also provide insight on consumer views of transparency and where they want company information conveyed.