BluWrap ships fresh pork from Denmark to Australia using extended shelf-life technology
BluWrap, the technology company that naturally extends the shelf life of fresh proteins, today announced its first-ever shipment of fresh pork traveling from Ringsted, Denmark to Melbourne, Australia. Using its patented oxygen management techniques to create and maintain an all-natural controlled atmosphere environment, the pork was in transit 56 days, and arrived in Australia without the need for freezing, or vacuum packaging.
This first ocean shipment of pork builds on BluWrap’s on-going research and development with pork and follows earlier land tests in Chile and the Netherlands. BluWrap worked with Europe’s largest pork producer, Danish Crown, to ship the pork directly from the processor to the end customer in Australia.
“This first pork shipment opens significant new market opportunities for BluWrap,” said Mark Barnekow, chief executive officer of BluWrap. “Until now, our efforts have been focused on shipping seafood using ocean containers so that producers and suppliers can use a more environmentally-friendly way to bring their product to market. With this successful shipment, we expect to thoughtfully extend our technology to include pork and look forward to working with other high volume proteins like chicken, beef, and lamb.”
“The pork shipped using the BluWrap packaging technology looked identical on the day of opening as it was the day we packed it, despite being 56 days in transit without any ice or freezing,” said Tom Petersen, senior manager of quality production, Danish Crown who attended the opening in Australia. “Our Australian customer was extremely pleased with the color, texture and yields on the product throughout the entire process. This truly looks like a technology that will gain traction in the pork industry.”
BluWrap began working with pork after customers in China and Japan requested shipments of fresh pork from their foreign suppliers to satisfy local markets and preferences for fresh product rather than frozen.
In addition to high quality fresh pork delivered by the BluWrap system, the company also expects its technology to reduce drip loss and increase yields usually associated with traditional vacuum packed chilled shipments of product equating to more profits for processors. In addition, BluWrap expects pork transported using its technology to deliver savings on packaging materials and reduce environmental impact.
For more information, visit www.bluwrap.com.