Sustainable packaging conversations seem to revolve around descriptions like renewable, biodegradable and recyclable. The package is always cast as the central player. But I recently learned packaging experts in this field are taking a different view and the trend sees packaging more as having a role in a much larger drama.
“There is much less attention being given to ‘sustainable packaging’ and more attention to ‘sustainable value chains,’” explained one expert. Admittedly, this is a new take for me, but the thinking seems sound and, frankly, it has a familiar ring.