For many, chicken is the go-to food for lean meat, because of its low fat and high protein content, its versatility, variety, affordability and health benefits. In fact, according to U.S. Department of Agriculture estimates, Americans will eat 92 pounds of chicken per person this year, a record amount.
But with that popularity, variety and so many choices, come questions, confusion and sometimes misperceptions. People want to know more than just that the food they purchase is safe for them — they want to know it was raised humanely and sustainably.