KRAVE Pure Foods, Inc., a leading producer of gourmet meat snacks, previewed its all-new KRAVE Stick, at this year’s National Association of Convenience Stores [NACS] Show. As the brand’s first-time sampling the KRAVE Stick, attendees will have the opportunity to taste the company’s newest creation along with its original line of gourmet jerky and its KRAVE Bar. 

KRAVE is elevating meat snack options with groundbreaking and artisanal flavors inspired by the brand’s Sonoma roots. Its new KRAVE Stick was created in Napa Valley, CA during innovation sessions with the Culinary Institute of America’s Consulting group. The KRAVE Stick is an evolution of traditional meat snacks that is layered with unexpected ingredients like beans and sweet potatoes, and comes in three unique flavors: Spicy Red Pepper Pork with Black Beans, Rosemary Lemon Turkey with White Beans and Sesame Garlic Beef with Sweet Potato. The company also sampled its delicious KRAVE Bar. The KRAVE Bar offers a tantalizing blend of sweet and savory notes combining quinoa and dried fruit in flavors, including Chipotle Cherry Beef, Cranberry Thyme Turkey, Mango Jalapeño Pork and Wild Blueberry Beef. Additionally, KRAVE highlighted its flagship line of beloved jerky products, including savory selections such as Black Cherry Barbecue Pork, Chili Lime Beef, Lemon Garlic Turkey, Sweet Chipotle Beef, Basil Citrus Turkey, Grilled Sweet Teriyaki Pork, Pineapple Orange Beef, Garlic Chili Pepper Beef and Sea Salt Original Beef.   

“With the growing demand for better-for-you products among consumers, it is an ideal time to showcase our KRAVE Stick as we look to continue to disrupt the category and elevate meat snacks in the convenience store space,” said Shane Chambers, General Manager at KRAVE. “KRAVE Stick is a perfect solution for convenience consumers looking for better-for-you snacks on-the-go that still deliver great taste and high-quality ingredients.”

“At the Culinary Institute of America, we choose to collaborate with brands like KRAVE who align with the college’s pillars of flavor, wellness, and sustainability,” said Scott Allmendinger, Director of CIA Consulting. “We worked with KRAVE to create a truly differentiated product within the meat snacking category. By combining meat with legumes and sweet potatoes, KRAVE in tandem with the CIA created a delicious snack that customers can feel good about eating.”

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